Attached is a copy of a research plan that was done for Strategic Communications 421, which was Advertising/Public Relations Audience Ins/Analysis. The professor had us create a situation analysis for one of eight companies that she wanted to know more about in the fast food industry. We conducted secondary and primary research to analyze and provide recommendations based off of our analysis. My group did the analysis on Chick-fil-A.

Lucky 7 Media_Research_Analysis